After consulting a wide array of professional resources and very careful consideration, we have made the difficult decision to close our retail stores for the time being. We are, however, still shipping online orders and are here for you via email. Reach out, we'd love to hear from you! Click here to learn more.
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    In 1860, Edouard Heuer, a young Swiss watchmaker founded his own workshop in St-Imier: The Edouard Heuer & Co Watches Company, in the heart of the Jura mountains in Switzerland. Heuer had an obsession: mastering time and exploring with complicated mechanical instruments. 152 years later, TAG Heuer is the world leader in prestigious and high-precision chronographs. They are the only Swiss watch company to master with its own mechanical chronograph movements the 1/10th, 1/100th, and 1/1,000th of a second.

    The iconic CARRERA, the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts, remains the standard-bearer of TAG Heuer’s unrivaled motorsports pedigree. The unique double-scale dial design is directly inspired by vintage Heuer stopwatches with a large external scale for at-a-glance viewing of chronograph seconds.