In 1860, Edouard Heuer, a young Swiss watchmaker founded his own workshop in St-Imier: The Edouard Heuer & Co Watches Company, in the heart of the Jura mountains in Switzerland. Heuer had an obsession: mastering time and exploring with complicated mechanical instruments. 152 years later, TAG Heuer is the world leader in prestigious and high-precision chronographs. They are the only Swiss watch company to master with its own mechanical chronograph movements the 1/10th, 1/100th, and 1/1,000th of a second.
The iconic CARRERA, the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts, remains the standard-bearer of TAG Heuer’s unrivaled motorsports pedigree. The unique double-scale dial design is directly inspired by vintage Heuer stopwatches with a large external scale for at-a-glance viewing of chronograph seconds.